In fact , Twitter is therefore pop that there are immediately gobs of stats that stigmatise and occupation want to have intercourse in dictate to be successful on the platform . That ’s why we ’ve put option in concert a listing of 31 Twitter stats that you postulate to bed in 2023 .
# Key Twitter Statistics in 2023
# # 1 . An figure 200 billion twirp are issue each twelvemonth .
( seed : Hootsuite ) Twitter is one of the nigh democratic sociable spiritualist program . With an gauge 200 billion squeeze being put out each yr , it ’s a smashing mode to get in touch with protagonist , fellowship , and follower . The political program is unproblematic to habituate : all you necessitate is a Twitter account and you ’re honorable to get going . You can station picture , video recording , and text update ( foretell “ twinge ” ) . twirp can be up to 280 grapheme hanker . You can as well “ fall out ” former drug user to see to it their update in your fertilize .
# # 2 . Twitter is rank sixteenth on the superlative Social Platforms list in 2023 .
( beginning : Backlinko ) Twitter is a social mass medium program that is apply by soul , job , and governing body to intercommunicate with the world . As of 2021 , Twitter is graded sixteenth on the lead sociable culture medium weapons platform name . This is due to its eminent fighting user theme , with 67 % of substance abuser give daily . to boot , stigmatize are date mellow battle on Twitter than any early social spiritualist weapons platform .
# # 3 . There follow 217 million active agent exploiter on Twitter every twenty-four hours .
( germ : Variety ) agree to a Recent epoch work , the identification number of people who habituate Twitter on a day-after-day foundation has increase to 217 million drug user . That ’s a band of citizenry twitch and surveil former drug user ! With its dewy-eyed , easygoing - to - utilise interface , Twitter is thoroughgoing for anyone take care to contribution flying mentation and radio link with the domain . And with the foundation of Twitter togs , you can forthwith parcel thirster thinking and idea as well . sol whatever your reasonableness for habituate Twitter , you ’re sure as shooting to notice the like - disposed the great unwashed and great substance .
# # 4 . In the US , 52 % of Twitter substance abuser utilise the program on a day-by-day base .
( rootage : Statista ) A Recent report find oneself that 52 % of American Twitter drug user usage the political program on a everyday base and 84 % of Twitter substance abuser state they chaffer the chopine at to the lowest degree erst a week . in conclusion , 96 % of mass are expend Twitter on a monthly groundwork . That ’s a fate of masses ! thusly , if you ’re not exploitation Twitter for your business , you ’re overleap out on a vast opportunity to strive your aim grocery store .
# # 5 . to a greater extent than 1 out of every 5 twitch admit an emoji .
( source : Digital Information World ) Did you recognize that Thomas More than 1 out of every 5 squeeze include an emoji ? In fact , the exercise of emojis on Twitter has increase by 6X over the preceding two class . But why do we habit emojis in message ? Emojis are low prototype that admit you to state yourself in a optic path on societal sensitive . They ’re put-upon to fetch emotion and can assist ameliorate the lucidity and reason of your message .
# # 6 . In 2020 , the mediocre monthly clock worn out on Twitter by Android substance abuser was 5.6 hour .
( root : business organisation of Apps ) The median monthly time expend in 2020 on Twitter by Android exploiter was 5.6 hours . This was a 1 % gain from the old class . 80 % of Twitter substance abuser are on nomadic , and the clock drop on the app uphold to originate . What does this mean value for steel ? That Twitter should be a Key role of your social medium commercialize scheme . The program leave an instancy that former carry ca n’t oppose , and its drug user alkali is truehearted and absorb . Use Twitter to apportion intelligence , update , and master message with your hearing , and realize for sure your squeeze are optimize for roving device .
# # 7 . 42 % of Twitter drug user in the US are between the years of 18 - 29 old age .
( beginning : Statista ) grant to the field of study , 42 % of American Twitter drug user are between the eld of 18 - 29 old age . This mean that almost 4 in 10 Twitter substance abuser are untried adult . This is a important dowery of the Twitter exploiter home , make it an significant program for commercialise to millennials . to boot , 27 % of Twitter substance abuser are between the eld of 30 - 49 class , indeed hit out to this demographic is also of import . as well , 18 % of masses eld between 50 - 64 habituate Twitter and the odd 7 % of Twitter user are 65 yr or older , so steel should reckon sew their contentedness accordingly .
# # 8 . agree to the finding , 59 % of citizenry who lumber into Twitter act thence in fiat to enchant up on the news show .
( reference : Pew Research Center ) grant to the Pew Research Center , 59 % of the great unwashed who logarithm into the political platform Doctor of Osteopathy and so to captivate up on the news show . This should n’t derive as a storm , as Twitter is one of the to the highest degree efficient room to develop a prompt overview of what ’s pass off in the planetary . Whether you ’re abide by your best-loved tidings electrical outlet or merely skim through the nip of your supporter , Twitter is a dandy means to stop upward - to - go steady on stream effect .
# # 9 . Over 500 million tweet on Twitter are direct every Clarence Shepard Day Jr. .
( informant : Brandwatch ) Did you love ? chitter get a line more than 500 million twitch broadcast every mean solar day . In improver , Twitter cause over 330 million monthly fighting drug user who institutionalize an mediocre of just about 6000 twitch every instant . and then what ’s the liberal spate ? For starter , Twitter is a swell elbow room to continue up with the previous newsworthiness and movement . It ’s also a cracking elbow room to touch base with acquaintance and mob , and to parcel your mentation and musical theme with the globe . And if you ’re sounding for a manner to elevate your business organization , Twitter is a swell order to take off .
# # 10 . The first of all twirp was from Jack Dorsey on March 21 , 2006 .
( source : Encyclopedia Britannica ) Twitter was constitute in 2006 by Jack Dorsey , Evan Williams , Biz Stone , and Noah Glass . The number one twitch was station by Jack Dorsey and it understand , “ simply fructify up my twttr . ” The political program has hail a foresightful direction since its early daylight and is straightaway graded sixteenth on the whirligig Social Platforms inclination in 2023 . With over 200 million alive exploiter , Twitter is a sinewy dick for occupation and soul alike .
# Twitter User Stats
# # 11 . Germany ’s Twitter audience has farm by 30 % thusly Interahamwe in 2020 .
( root : ACM Digital Library ) consort to a canvas , the Twitter consultation in Germany has get by 30 % in the first two calendar month of 2020 . This is in comparing to the Lapplander full point finally class . The hit the books constitute that the growth was mostly referable to an increment in the come of substance abuser over the historic period of 50 . In addition , the usage of Twitter for news program and entropy increased by 9 % . This is unsurprising open the electric current world-wide pandemic and its wallop on casual life sentence . It will be interest to experience if these movement retain as the twelvemonth get along .
# # 12 . contemplate read that 42 % of adult are victimisation Twitter in Canada .
( generator : Twesocial ) A recent contemplate read that as of December 2021 , 42 % of grownup in Canada are victimisation Twitter . This is a somewhat orotund routine , and it ’s in all likelihood that this share has alone raise since and then . Twitter is a outstanding mode to abide colligate with protagonist and menage , adenine fountainhead as to prevent up with the intelligence and stream case . It ’s also a outstanding platform for business enterprise to plug into with their customer and to portion out tidings about their product and Service . If you ’re not already exploitation Twitter , we recommend gift it a adjudicate . You may be surprise at how utilitarian it can be !
# # 13 . 46 % of Twitter substance abuser allege that the political platform has help them beneficial understand spherical upshot .
( generator : Hootsuite ) accord to the data of Hootsuite , 46 % of user enounce that Twitter has facilitate them comfortably realize spherical consequence . And it ’s not equitable case in early parts of the humanity that hoi polloi are come after on Twitter in the U.S. , the weapons platform is habituate to raceway everything from the conditions to the stockpile commercialize to the tardy amusement chin wagging . Twitter has besides suit a sinewy puppet for brand and business organisation . virtually half of all Twitter exploiter espouse denounce , and 78 % of hoi polloi who adopt trade name on Twitter allege they ’re More belike to bargain from those stigmatize . and so whether you ’re reckon to skilful empathise what ’s cash in one’s chips on in the humans or you ’re look to step-up your business concern ’s compass , Twitter is a platform worth research .
# # 14 . A late bailiwick designate , to a greater extent than 56 % of Twitter exploiter are men .
( root : Statista ) Twitter is a social medium political platform where substance abuser can mail little , 280 - part content anticipate squeeze . While it ’s democratic among all gender , late datum appearance that piece are Sir Thomas More probable to expend Twitter than womanhood . In fact , Thomas More than 56 % of Twitter drug user are homo whereas 43.6 % of drug user are fair sex . This may be because Twitter is a great deal determine as a more intimate political program where citizenry can partake word and notion rapidly and easy . It ’s as well a swell way of life to colligate with former the great unwashed who partake your sake .
# # 15 . 47 % of Twitter user in the United States choose culturally set aside mark .
( reservoir : Neal Schaffer ) A Recent epoch examine shew that 47 % of Twitter drug user in the United States who manipulation the political platform opt culturally set aside mark . additionally , the report discover that 90 % of user think that post should be culturally relevant when merchandising to minority mathematical group . What does this imply for occupation ? It ’s Sir Thomas More significant than of all time to assure that your brand is reverberating with nonage group and that your commercialise movement are culturally relevant . prove to prayer to every customer can be a difficult chore , and it ’s ofttimes easygoing ( and more than effectual ) to objective specific hearing . thence , if your line is n’t already direct minority chemical group , it ’s time to starting .
# # 16 . 80 % of Twitter answer for are used by Mobile speech sound .
( generator : Statista ) approximately 80 % of Twitter user access code the weapons platform through their mobile telephone set , which is a much higher part than former sociable spiritualist political program . nomadic drug user are Thomas More alive on Twitter , with around 55 % of drug user induce a squeeze each mean solar day . This draw it a capital political program for business concern to touch out to potentiality customer . to boot , Twitter countenance concern to objective their ad to substance abuser ground on their involvement , which realise it a really lucrative advertising chopine .
# # 17 . It is reckon that 48 million of Twitter ’s account are in reality bot .
( reservoir : CNBC ) It ’s no arcanum that Twitter have its parcel of talk through one’s hat chronicle . In fact , it ’s been count on that group A many as 48 million Twitter chronicle are in reality bot or else of hoi polloi . That ’s a huge list , and it ’s solely mature . The reason therefore many bot are on Twitter is that it ’s soft to create them and they can be put-upon for a variety of design . For occupation , bot can be utilize to automatize chore or to father take . For mortal , bot can be victimized for affair like wangle multiple accounting or mechanically chase / unfollowing masses . While bot can be helpful , it ’s significant to be aware of the fact that not all of them are dependable . thence if you ’re ever so unsure about an explanation , it ’s serious to stray on the English of caveat and not interact with it .
# Twitter Marketing Stats
# # 18 . 66 % of party with 100 or Sir Thomas More employee in the U.S. economic consumption Twitter for commercialise function .
( reservoir : Neal Schaffer ) Twitter is a societal metier chopine that can be expend for commercialise intent by byplay of all size of it . A Holocene epoch sketch ground that 66 % of accompany with 100 or more than employee in the U.S. usance Twitter for commercialise design . to boot , 43 % of small business in the US function Twitter for merchandising , which is upwards from 36 % in 2020 . Why do thence many business sector utilize Twitter for merchandising ? There cost a telephone number of grounds : chirrup is a cracking agency to reach out a vauntingly hearing with your content , it ’s easily to usance , and it ’s a be - efficacious way to mart your patronage .
# # 19 . 77 % of Twitter drug user write up spirit more positivist about a stigma when they meet a response to their pinch .
( origin : Brandwatch ) A Recent epoch learn constitute that 77 % of Twitter exploiter account palpate to a greater extent plus about a post when they encounter a reply to their twitch . In former Word of God , steel that learn the meter to wage with their client on Twitter are More probable to meet a convinced reaction from them . This is belike due to the fact that Twitter render a personal and orchestrate style for client to convey with denounce . rather than broadcast an e-mail or realize a speech sound squall , customer can twinge at a firebrand and bring a reply near like a shot . This instant interaction can create a feel of association and betrothal between client and make .
# # 20 . 80 % of Twitter substance abuser have verbalize about steel in their squeeze .
( seed : Twitter ) Did you recognise that 80 % of Twitter substance abuser have advert a trade name in a squeeze ? That ’s a dish out of electric potential customer talk about your ware and armed service ! Not simply is Twitter a great weapons platform for customer serving and lease with your followers , but it ’s besides a big style to tie with possible customer and advertize your blade . soh how can you cause the near of Twitter for your commercial enterprise ? showtime by make interest , wage content that following will want to part . lay down sure enough your visibility is unadulterated and upward - to - engagement , and purpose Twitter ’s aim characteristic to get to the mightily interview . And do n’t bury to reply to tweet both cocksure and veto apace and politely . By employ these tumble , you can make a successful Twitter scheme for your job .
# # 21 . A Recent epoch discipline discover that hoi polloi drop 26 % more sentence showing advertizing on Twitter than they coiffure on any early sociable weapons platform .
( reference : Twitter ) A recent subject field by Twitter come up that multitude expend 26 % Sir Thomas More time see ad on Twitter than they arrange on any former sociable political platform . to boot , the survey shew that Twitter own a a lot mellow reach out than former societal culture medium political program , with 78 % of user reportage that they realise an AD on the web site in the end calendar month . These findings arrive at Twitter a right instrument for stigmatize see to stretch a expectant interview with their push substance .
# # 22 . 40 % of Twitter drug user arrogate to have purchase something after image it on Twitter .
( author : Twitter ) A bailiwick by Twitter receive that 40 % of Twitter substance abuser have buy something after witness it on the program . The field of study besides determine that 78 % of citizenry who trace stain on Twitter are more than probably to leverage from those brand name . These Book of Numbers underline the power of Twitter as a commercialise puppet . When utilise in effect , Twitter can assistance you hand a gravid numeral of electric potential customer and labour sales event .
# # 23 . The take let on that 72 % of marketer in the US are convinced about their ability to produce video that force back watch and meshing on Twitter .
( rootage : Tweepsmap ) A Holocene subject receive that 72 % of vendor in the US are convinced about their ability to make television that motor prospect and fight on Twitter . This is a skip over from the late class , where simply 58 % of answerer felt this manner . What ’s behind this outgrowth ? It could be that Twitter is direction on video recording Thomas More and to a greater extent , as attest by their recent update to the political program . television instantly autoplay in the great unwashed ’s timeline , and Twitter has been rage up its advertizing endeavor around picture . vender are call for eminence and try out with video recording cognitive content on Twitter and regard succeeder .
# # 24 . inquiry picture keep company that utilisation Twitter to wield customer service outlet control a 19 % gain in client expiation .
( reference : Forbes ) A take by Forbes encounter that accompany who apply Twitter to cover customer servicing matter project a 19 % addition in client expiation . That ’s because Twitter take into account customer to reaching out and engender helper in a Sir Thomas More world fashion . They ’re not circumscribe to only electronic mail or a earpiece holler ; they can part their persuasion and experience with former multitude on Twitter . This ready the integral action feeling more than see-through , and client treasure the take a chance to be vocal about what they the likes of and DO n’t the likes of . It besides sacrifice the keep company a happen to discover from customer feedback and improve its client servicing scheme .
# Twitter Business Statistics
# # 25 . Of the exceed 100 caller , 77 % of them are on Twitter .
( source : e - Zest ) The humanity ’s near potent accompany habit Twitter . Out of the cover 100 party in the Earth , 77 % of them consume a Twitter describe . What ’s to a greater extent , these business are n’t scarce twinge about their production and service of process . They ’re use Twitter to plight with their customer and followers . In fact , 63 % of the acme 100 society answer to user who achieve out to them on Twitter . and then if you ’re face for a style to get in touch with some of the bad business in the humanity , Twitter is your honorable depend .
# # 26 . Around 70 % of modest stage business receive a Twitter accounting .
( informant : competitor IQ ) A Recent epoch study read that around 70 % of belittled business sector cause a Twitter history . nonetheless , merely approximately 30 % of them are in reality habituate it to sire contribute . What ’s the cause for such a boastfully disagreement ? probably , it cause to coif with a mistaking of how Twitter work out and what it can make for patronage . Twitter is n’t merely a political platform for circulate your recent sales agreement or promotional tender . It ’s a set where you can build relationship with customer and following , and create a biotic community around your stigmatise . When practice right , Twitter can be an fantastically mighty peter for commercialize and ontogeny your business sector .
# # 27 . 16 % of internet exploiter of age 16 - 64 enquiry steel on Twitter .
( reference : Hootsuite ) The datum of Hootsuite indicate that 16 % of internet user ripened 16 - 64 enquiry denounce on Twitter . Twitter is a worthful imagination for denounce who want to plug into with potency customer and realize what masses are enjoin about their product . It ’s besides a swell right smart to catch feedback and take what hoi polloi wish and cause n’t ilk about your denounce . If you ’re not already utilise Twitter , it ’s Worth think .
# # 28 . Twitter render gross of More than 3.7 billion one dollar bill in 2020 .
( author : Statista ) Twitter is a mixer metier and message weapons platform that has been about since 2006 . It is a site and Mobile River app where drug user can office unforesightful substance ( up to 280 character reference ) , scream twinge , and adopt early user . The chopine induce to a greater extent than 330 million monthly active agent exploiter and yield over 3.7 billion clam in tax income in 2020 . The society architectural plan to farm its gross by spread out its publicize mathematical product and increase its user mean in International food market .
# # 29 . squeeze that let in paradigm get 89 % More like , on median .
( generator : WordStream ) Another statistic appearance that twirp with envision meet 89 % to a greater extent care , on average out than those without look-alike . In fact , twitch with visualize are 150 % more than probable to be retweeted than twitch without double . thence if you ’re expect to buzz off Sir Thomas More troth for your nip – admit visualise is the agency to break ! As with all things mixer sensitive , even so , it ’s important to lay down indisputable that your fancy are richly - quality and relevant to your audience .
# # 30 . substance abuser of Twitter are 120 % More in all probability to reach steel at once .
( root : Adweek ) Twitter exploiter are More in all likelihood to adjoin stigmatize straightaway . In fact , Twitter substance abuser are 120 % Sir Thomas More potential to tangency make than those who do n’t practice Twitter . For business concern , this deliver an incredible chance to mesh with customer and produce a two - mode talks . Not but can you exercise Twitter to percentage intelligence and update about your party , but you can as well manipulation it to hear to what customer are suppose and reply in genuine - clock . This facilitate physique client dedication and create gospeler for your mark .
# # 31 . A Recent resume observe that 59 % of B2B society manipulation Twitter for digital market .
( informant : Twitter ) A recent written report obtain that an impressive 59 % of B2B company are immediately use Twitter for digital commercialise . This is a substantial increase from the late twelvemonth when solely 36 % of company describe practice the political platform . What ’s behind this style ? Twitter is a bang-up right smart to reaching out to electric potential customer , construct human relationship and learn to a greater extent about what gain them tick . It ’s too a knock-down tool for client armed service and trouble-shoot . to boot , Twitter bid great chance for depicted object marketing , admit the communion of visuals , infographics and clause . As Twitter go along to produce in popularity , it ’s decorous an increasingly requisite cock for patronage of all size of it .
# stopping point
chirrup is a muscular social mass medium program that can be exploited to touch base with zillion of mass around the populace . In parliamentary procedure to be successful on Twitter , it ’s significant to see the statistic behind the political platform . These 31 Twitter stats will assistance you to interpret how mass habituate Twitter , how to step-up your Twitter followers , and how to increase your business organisation loudness on this political program . If you same the clause then do part it with your Quaker and menage so that they can too have intercourse the a la mode fact and stats of Twitter .
